Wheels for Winners is a 501(c)(3) non-profit organization that refurbishes and recycles used bicycles and presents them to kids who do 15 hours of community volunteer service or read and report on 5 books. Many of our bikes go to minority or low-income children. We serve Dane County, Wisconsin and operate entirely as a volunteer organization supported through grants and donations.



Sponsors and Partners

Board of Directors and Volunteers
Pacific Cycles has chosen Wheels for Winners as the Community Connect Recipient. Pacific will donate 30 bikes to Wheels at an event in November. Thanks Pacific Cycles!!

Be sure to 'Chip' at Willy St. Coop during this holiday season.  Wheels For Winners receives grants from the CHIP program so give generously!

Wheels for Winners Celebrates it's 20th Anniversary in 2012!

W4W is celebrating 20 years of providing bikes to volunteering youth. If you, a friend or a child earned a bike during our 20 years, we'd love to hear your story! Drop us a line at:

We'd like to extend Many Thanks to our local TARGET store for donating repairable bikes to the Wheels for Winners Program.

Many thanks to Habush, Habush & Rottier for their generous donation of helmets to the Wheels for Winners Program. Check out our Gallery for Pics of Bayview Kids with their new bikes and Habush sponsored helmets!

Wheels for Winners is offering Basic Bike Maintenance Classes
A generous grant from the Madison Area Sports Commission is funding these bike maintenance and repair classes for youngsters in Madison. Many thanks to MASC for making this possible! If you are a middle school or high school educator in Madison that has students interested in learning basic bike maintenance AND would like to earn-a-bike, contact Wheels for Winners for more information. 

UW-Physical Therapy Graduate Program doctoral students recently designed lessons and short quizzes that prospective bike earners can access to fulfill their requirements. Here is the links:

(click on the slides to left to view in screen)

Bike Safety

Exercise Aerobics

Muscle Strengthening


Bike Safety, Nutrition and Strengthening Quiz

Quiz Answers

 New BelgiumAlliant EnergyMCF
Community Shares of Madison
New Belgium
Alliant Energy
Roger Charly of
Budget Bicycle/Machinery Row Bicycles
Dane County Environmental Council
Dane County Bike Association
Dream Bikes

Goodman Community Center
University of Wisconsin-Madison Badger Volunteers
Cap Times Kids Fund
Revolution Cycles
Glass Nickel Pizza
Bayview Foundation
Rotary Foundation of Madison Wisconsin
Target Stores of Madison
Pacific Cycle

President: Kim Slava
Richard Castelnuovo
Secretary: Gail Pizarro
Directors: Fred Appleton, Andrew Bohl, Mark Evans, Julie Smith, Elizabeth Reynolds
Office Manager: Charlotte Marshall
Founder: Ruth Ann Schoer, Schoer Company, Inc.

Board Member, Gail Pizarro and a Pacific Cycles employee deliver donated bicycles to the shop.

Wheels For Winners
Hours: M +W 12:30-4 PM T+TH 6-8 PM SAT. 10AM - 2PM                            
    (Always call ahead if you're coming from far away,      sometimes we aren't able to open during regular hours -
especially on Saturdays.)

229 S. Fair Oaks Avenue, Madison, WI 53704
(608) 249-2418
E-mail: wheelsforwinners@gmail.com
Click here for a map to our shop
Click HERE to learn how to start earning
your bike from Wheels for Winners!

Wheels Facebook Page

Wheels for Winners is always looking for Volunteers to help around the shop Click VOLUNTEER
below to learn more about how you can help. Thanks!